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mission statement
We have effective working administration systems covering credit management, stock and Debtors, sales management, supply chain management and distribution. Currently we have around 1600 account customers (including many chain stores, Farmers Cooperatives and outdoor, gift dealers and hardware chains). While some of these account customers are non-stocking dealers, (such as promotional, incentive, advertising and export customers) other accounts are multiple-outlets or chains. This relates into over 2000 outlets country wide currently stocking one or more of our product lines. Over 1000 dealers purchase regularly each month. We carry inventory of all key lines and maintain a full service / warranty facility for all products. Service, availability of stock, and the fact that we only sell at a wholesale level, has given our company a respected position as a supportive wholesaler to the retail trade and promotional gifts market. We promote and advertise aggressively and these efforts are aimed at stimulating the retail consumer to purchase from the retail dealers. We consistently deliver information and products to our customers and business partners when they need it.


LiteOptec’s vision is to remain a market leader in providing wholesale goods and services to the outdoor, sporting, camping, photo, promotional, incentive, corporate gift and hardware market sectors of its community. We will continually strive to have our customers and business partners rank our service as exemplary.
While LiteOptec’s values are customer focused, they are simply based around respect for your fellow man, to act with the utmost integrity and honesty at all times and in the process, we value and champion our human differences. This helps us maintain the diversity of our workforce. High focus is to be placed on commitment and attention to detail. As we are all working towards a common goal it is important to remember that teamwork is essential in all aspects of Lite Optec’s functioning. We work in an environment in which we can trust one another and share information freely, thereby doing our jobs to the very best of our abilities. LiteOptec’s values are intended to define the behaviour that shareholders, directors, managers and employees alike should exhibit and by doing so will promote the company to achieve its own success as well as to promote the success of all of our clients and suppliers. We prove and maintain constant credibility. By constantly delivering on our commitments, we earn the credibility of those around us.